You need an ecommerce platform as unique as your business. It must offer the features you require to enable ease of shopping for your customers—to increase sales and your profit margin. If you’re looking for a popular platform that many other businesses are using, Salesforce Commerce Cloud may be just the solution you need. From the ability to offer a personalized shopping experience that easily expands as you grow, to capabilities that enable viewing by both computer and mobile device—this cloud-based solution offers plenty of benefits.
However, no single solution is perfect, so it’s important to weigh the potential cons you could face if you choose this platform. Weighing the good against the not-so-good is the best way to make an important decision in life. Deciding on the platform that carries the financial outcome of your ecommerce business is one of those critical decisions. Is this ecommerce platform right for your company?
Today, in our Salesforce Commerce Cloud review, we will discuss the pros and cons of the platform. We will also provide a pricing comparison to other leading ecommerce technologies for 2019.
See Also: Salesforce Commerce Jobs
Salesforce Commerce Cloud: Advantages (Pros)
When reviewing what Salesforce can provide your ecommerce company, consider these pluses:
Fast and easy implementation and deployment. Once you determine how you’d like your site to operate, Salesforce makes it easier and quicker than other sites to get your ideas into usable features for your customers. This is partially because it’s cloud-based and partly because the company has listened to its users’ needs and created a site that’s intuitive and feature-rich. You’ll benefit from code templates, pre-existing implementations and other features that make it faster and easier to adjust your site on your own. Enhancing your website or adding new sites requires minimal IT involvement, and gives you greater control over the look and functionality of your storefront.
Continuous innovation. Salesforce wants its users to leap past the competition and therefore makes regular upgrades and improvements to all its platforms—Commerce Cloud included. Your site will be able to seamlessly evolve as the ecommerce market changes, and you can incorporate new features and functionality that allow your site to meet consumers’ needs consistently. Other platforms are less agile and don’t allow for this type of innovation.
Answers and support. Salesforce prides itself as a tech forerunner with the freshest ideas in the market. The company encourages connections throughout its user community to drive continuous innovation and improvements. Access to this community provides you with answers to questions but also idea sharing within a large pool of Salesforce users. Think of it as a “think tank” that helps keep your site on the cutting edge.
Salesforce Commerce Cloud: Disadvantages (Cons)
Unfortunately, with the good can also come the bad, as nothing is 100 percent perfect. Consider the following disadvantages when reviewing the Salesforce Commerce Cloud:
Inconsistencies in the user interface. You may run across several inconsistencies in the layout and features offered by the platform, but an example is having to de-select (rather than select) features—an issue that goes against standard user-interface protocols.
Buried features. Offering a rich catalog of features can make them difficult to organize and find when you need them. As you customize your platform, you may find yourself searching through options to find the features you need.
Greater need to incorporate user feedback. Salesforce does look to its customers for guidance on platform enhancements. But an increase in allowing user feedback to guide platform developments would further benefit the usability and functionality.
Pricing Comparison 2019
Salesforce Commerce Cloud is available in either a B2B or B2C version, and pricing can differ based on the add-ons you choose, especially if you wish to integrate third-party technologies. Its price is adjusted per client and is based on a revenue-sharing model. Your license price is based on a percentage of your sales—therefore the more you sell, the more it costs.
Which platform will work best for your site? You’ll want to choose one that meets your short- and long-term business needs. Then once you get the right platform in place, you’ll need the staff that can help you maximize all the functionality offered by the platform. If you choose Salesforce Commerce Cloud, you’ll gain the benefits of templates and features that can be manipulated without the need for IT staff—or you can leave your site development, design and management in the hands of IT experts (regardless of the platform’s capabilities). This will open your time up for running your business and managing your staff—and pull you out of the day-to-day operations.
Final Thoughts on Salesforce Commerce Cloud
Jarvis Cole is deeply rooted in the ecommerce industry, with extensive working knowledge in Salesforce recruitment. Our global offices help you find and place the right candidate for your company. Still not sure? Contact us today to talk with one of our seasoned recruiters. We’ll answer your questions and explain how we can be your number one ecommerce staffing solution.