Many eCommerce solutions are available on the market, but few can compete with the one-to-one experiences delivered by Salesforce Commerce Cloud (SFCC).
Formerly named Demandware, Salesforce Commerce Cloud delivers a unified eCommerce experience that inspires a tailored purchasing experience for every consumer across all commerce channels, including web, mobile, social, storefront, and more.
If you’re like many of our eCommerce clients, you may be searching for more control over your online brand, a more customized customer experience, or you’ve outgrown your present platform.
Choosing the right platform for your eCommerce brand is vital to your business’ scalability and future success.
Let’s take a deeper dive into how Salesforce Commerce Cloud can help you reach your goals.
What is a Salesforce Commerce Cloud?
Salesforce Commerce Cloud is a scalable cloud-based software-as-a-service (SaaS) eCommerce solution. It helps your business manage its customer relationships and enables you to engage with your customers across all channels, including in-store, mobile, and online.
By providing eCommerce as a SaaS solution, Salesforce Commerce Cloud frees your business from the rigors of managing a technological roadmap – or figuring out how to remain ahead of the curve when it comes to best practice eCommerce capabilities.
The best thing about Salesforce Commerce Cloud is that it’s constantly evolving and improving its features to keep up with the fast pace of change within the eCommerce sector, ensuring that you’re always using best-in-class feature sets.
Why Should You Use a Salesforce Commerce Cloud?
Salesforce Commerce Cloud may be the right choice for your business if you’re looking for best-in-class B2C functionality on a single platform.
The main benefit of working with Commerce Cloud is that it allows your business to do what it does best: trade in the platform as hard as possible without focusing on some of the associated challenges of non-SaaS eCommerce platforms, such as scalability stability or managing a technical team.
Many consumer brands and B2C merchants have already made the switch and happily benefited from its comprehensive feature-set.
Commerce Cloud powers some of the world’s most well-known brands, such as:
- Converse
- Ethan Allen
- Fila
- Godiva
- GoPro
- Joann
- Pandora
- Skullcandy
- Under Armour
The Benefits of a Salesforce Commerce Cloud
As one of the largest and most popular cloud platform providers, Salesforce Commerce Cloud has a range of market-leading features. There’s too much to detail here.
Instead, it’s worth highlighting some of the benefits of the platform that could make it a good fit for your business:
1. Personalized Customer Experiences
With Salesforce Commerce Cloud, you can customize every aspect of your eCommerce website to give customers a unique, one-of-a-kind experience.
SFCC makes it easy to provide shoppers with a distinct and personalized experience, resulting in happy customers raving about their exceptional online experience.
You can custom tailor the buying experience with:
- Accurate, tailored product sorting
- Automated personalized merchandising
- Custom content and storefronts
- Customer habit analysis to create better shopping experiences
- Customized digital storefronts and mobile apps
- Intelligence-driven experiences on all devices and channels
- Inventory records management
- Location-level product visibility
- Open commerce application programming interfaces (APIs)
- Personalized product recommendations
- Relevant search results
- Intelligent recommendations to upsell customers at checkout
- Storefront workflows
2. Easily Retrieve Customer Information
One of the most significant benefits of adopting Salesforce is the information it retrieves, both in terms of quality and quantity.
When you utilize Salesforce, you can view and analyze every individual account, contact, event, task, and opportunity associated with a lead. This provides your businesses with a wealth of information before contacting potential customers.
There are a few reasons
having a contact tracking tool and client data storage are essential.
For starters, it makes it easy to keep track of all the information required to keep your customer profiles organized. It also makes managing emails, phone calls, and setting reminders a breeze.
You have all the information you need in one place, and you can search up any lead or customer you want – even if they’ve been allocated to different representatives. This offers a more comprehensive, holistic approach to managing your business.
3. Access to Robust Marketing Tools
You can use Salesforce Commerce Cloud’s marketing toolkit to find the best products to increase conversions and sales.
You can also easily create, manage, and distribute product information, content, catalogs, sites, and images across categories. You can even combine those elements across numerous sites, different currencies, and multiple languages.
It also helps your business create, manage, and distribute engaging, optimized content to different channels to help your customers make informed buying decisions.
Some of Salesforce Commerce Cloud’s marketing tool features are:
- Analyze data-based commerce insights to increase conversions
- Automate merchandising tasks
- Create a personalized shopping experience for every customer
- Generate one-to-one predictions for shoppers
- Launch email, social media, and paid advertising campaigns
- Manage social media profiles
- Recommend the best products for individuals wherever they are in the buyer’s journey
- Run A/B tests
- Run reports
- Run successful promotions
- Share optimized content across multiple sites and in various languages
With this many marketing tools available, it is no wonder merchants, brand marketers, and content producers are empowered to launch campaigns, run promotions, refresh regularly, and perform A/B tests to optimize eCommerce conversions without the need for technical assistance.
4. Mobile Focused
When 73 percent of online traffic comes from mobile devices and 55 percent of orders are placed on mobile, having a mobile-optimized website is critical for any eCommerce business.
Especially now that Google considers smartphone friendliness and site load speed when deciding organic search rank.
Commerce Cloud provides a mobile-first strategy to everything from point-of-sale in brick-and-mortar stores to administering the online shop. Everything from reporting to inventory management can be easily managed through mobile.
For your customers, a Salesforce mobile-first UI will be appreciated for its convenience.
They won’t be required to enter a password to interact with your Experience Cloud site, which means your customers can get to you quickly anytime, anywhere, and from any device.
5. Powerful Artificial Intelligence
With Salesforce Commerce Cloud, you can use AI with no data scientist or machine learning expert required.
Salesforce’s Einstein AI is the most advanced built-in predictive intelligence system in the market. Its predictive intelligence eliminates the need for manual data analysis and multiple 3rd party tools.
You can get intelligent insights on consumer behavior purchasing trends, find the best products at every touchpoint, and save time and effort with automated merchandising tasks.
The system also allows your eCommerce business to offer a personalized shopping experience across all channels without disrupting the customer experience.
Supercharge Your Business with Salesforce Commerce Cloud Experts
If you’re looking to make the switch to Commerce Cloud, your team needs the right people that will help provide customized Salesforce solutions that will meet your exact business requirements.
Jarvis has more than five years of experience sourcing and recruiting expert Salesforce Commerce Cloud consultants and developers for businesses of all sizes, ranging from startups and big corporations.
Our Commerce Cloud experts will help you set up, configure, and customize your Salesforce Sales Cloud to deliver improved sales results and increase revenue numbers.
Ready to unlock the full benefits of Salesforce Commerce Cloud?