As an eCommerce business, you need to take advantage of every opportunity to reach potential customers. The internet provides a wealth of tools that can help you find and connect with more customers. Here are some of our favorite online tools for boosting online sales and eCommerce conversions:
1. AccessiBe
Approximately 1 in 4 Americans have a disability. Any eCommerce site that doesn’t meet Web Content Accessibility Guidelines (WCAG) runs the risk of losing 25% of its audience.
With AccessiBe, people with disabilities can browse your online store more easily. It works by adding a layer of accessibility features to websites, making them easier to navigate for people with vision, hearing, and motor impairments.
Major retail brands like British Airways, Ferrero Rocher, Pillsbury, Johnsons & Johnsons, and Patek Philippe rely on AccessiBe to make their sites more accessible and inclusive for all customers.
2. Boosted by Lightricks
Video marketing is a great way to reach your target customers and convey your message.
Boosted by Lightricks lets you create professionally designed promotional videos with minimal video editing experience. You use their video templates for branded videos and access a video library of stock footage to make videos with a shoestring budget.
Boosted by Lightricks is also great for sharing. You can easily hit the requirement of different digital platforms using its automatic resizing feature.
3. Dialogue
With Dialogue, you can leverage the power of artificial intelligence to personalize customer experiences and get your message across to the right audience.
The platform uses an AI-powered algorithm to match customers with the most effective message. It starts by looking at user behavior, and the data is then used to inform content suggestions it can provide to them at different stages of the customer journey.
Dialogue is perfect for retail and eCommerce businesses. Their product recommendation feature is intuitive, and brands that need to increase sales via cross-selling benefit from AI learning.
4. Hashtagpaid
Hashtagpaid, also known by its moniker #paid, is a content creation platform that pairs creators and brands to collaborate on campaigns. It’s different from other social media platforms because it allows users to set their prices and get paid for posting content.
There’s a wide range of content experts among the creators, from writers and freelancers to social media influencers.
#paid has its own centralized communication platform featuring goals and metrics you can easily set to target the audience of a particular creator.
Since Google announced plans to change targeted advertising, influencer marketing has become more important than ever. Google will crack down on customer tracking for advertising purposes in the future, making it more difficult for businesses to advertise to highly specific niches.
But if you work with a creator with a well-defined audience, your advertisements are bound to be more relevant and effective.
5. Hello Bar
Need a way to draw users’ attention to promotions without taking the attention away from your website’s other products?
Say hello to Hello Bar!
Digital marketing guru Neil Patel and his team have spent over a decade perfecting pop-up strategies, making Hello Bar the most trusted pop-up software in the industry.
Your Hello Bar will stay at the top of your website as users scroll, so it’s always in their field of vision. It typically contains a call to action, such as “Sign up for our newsletter” or “Buy now.”
At the same time, it doesn’t take up much of the screen. Customers looking for something specific won’t find it irritating. It’s a subtle yet effective way to communicate sales or other promotions to your visitors.
According to marketing consultant Lisa Sicard, Hello Bar can effectively convert visitors into leads or customers, but it can also be annoying and intrusive if used improperly.
6. Hootsuite
Social media is a great way to reach new users and convert them into customers, but you need to provide a consistent experience across all platforms to make the most of social media marketing.
Hootsuite, the world’s most widely used social media management software (SMMS), helps you run multiple social media accounts and campaigns.
It includes tools for managing Twitter, Facebook, Instagram, LinkedIn, and other social media accounts. Users can schedule and publish posts, track who is talking about their brand, and measure their social media analytics.
With Hootsuite’s platform, you can save time by managing all your social media accounts in one place. In addition, Hootsuite’s tools can help users grow their online following and engagement.
7. Reeview.app
Reeview is a platform that searches, collects, and provides user-generated video reviews for eCommerce businesses. You can easily outsource an entire video review campaign via their automatic features.
It capitalizes on a critical crossroads in any customer’s journey: the point of purchase. Reeview helps increase the likelihood of conversion by providing visual and social proof for your products.
This is a handy tool for eCommerce stores that struggles with product visualizations at the point of sale.
Although having an index of YouTube reviews is required, it can provide your company with a unique visual element at the most important stage of the customer’s journey.
8. Referral Candy
Referral Candy helps you set up a referral program for your online store. The program works by giving customers a discount when they refer a friend. The friend then gets a discount as well.
It connects your store to an eCommerce platform such as Shopify or BigCommerce. You can then set up in-store rewards for referrals and motivate word-of-mouth marketing with incentives such as cash or discounts.
Using the power of social sharing is a great way to get new leads because it encourages your current customers to tell their friends about your business. It also helps build customer loyalty. The more referrals your customers make, the more discounts they receive.
Final Thoughts
Your eCommerce store can reach a wider audience, create a more user-friendly website, and make more sales by using these eight online tools. All these tools are easy to use and have a free trial or low monthly cost, so there’s no excuse not to try them out.
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