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Ecommerce businesses are on the rise and are expected to continue growing in popularity in the coming years. Ecommerce startups are springing up left and right, each with their own innovative take on online retail. It can be tough to keep track of them all, but we’ve rounded up eight ecommerce startups that we think are ones to watch in 2022.  

From luxury home goods to personalized skincare, these startups are shaking up the ecommerce landscape and changing the way we shop online. 

1. 1stDibs (New York, United States)

Inspired by the magic of the Parisian flea markets, 1stDibs is a leading online marketplace for rare and valuable goods in furniture, fashion, fine art, and jewelry.  

It includes an online platform connecting reputable dealers, creators, and design lovers to over a million collectors of antique and vintage goods.  

The ecommerce company offers an impressive inventory, including many of the top sellers of home décor, fine jewelry, watches, art, and fashion from more than 600 locations across the world. 

Year Founded: 2001  

Founders: Laurence Forcione, Michael Bruno 

Total funding: $253m 


2. Bellroy (Fitzroy, Australia)

Well known for its premium slim wallets, Bellroy has expanded rapidly since its early days in 2010.   

The product range has grown over the years, and it now includes purses, phone covers, and other accessories. All are made of high-quality, sustainable materials and are beautifully designed. 

Year Founded: 2010 

Founder: Andy Fallshaw 

Total funding: $8m 


3. Bloom & Wild (London, United Kingdom)

Bloom & Wild is a UK-based ecommerce company specializing in flowers and letterbox flower deliveries. They also sell houseplants, chocolates, vases, and candles.  

The company is poised to become the pan-European market leader in flower and gift delivery by using the benefits of cutting-edge technology and predictive analytics. 

Bloom & Wild was founded in 2013 by CEO Aron Gelbart and CTO Pablo Thiam and has since won several awards, including the Best Online Retailer Award.  

They have raised over $12 million in funding and continue its expansion into the US market, with plans to launch in Canada later this year. 

Year Founded: 2013 

Owners: Aron Gelbard and Ben Stanway 

Total funding: £96.3m 


4. Brandless (San Francisco, United States)

Brandless is an American health, beauty, and lifestyle ecommerce brand famous for its environment-friendly and minimalist products. 

The company promotes its foods as being GMO-free, its health and beauty products as cruelty-free, and its paper products as adhering to sustainable forestry practices. Product labels only have a white box with the product’s name and two to five descriptions, such as organic, kosher, or gluten-free. 

Year Founded: 2004  

Founders: Ido Leffler, Tina Sharkey 

Total funding: $292.5m 


5. HelloFresh (Berlin, Germany)

If you’re looking for a way to make mealtime easier and less expensive, you’ll want to check out HelloFresh.  

This ecommerce site offers a variety of meal options that can be delivered right to your door. 

HelloFresh is a great option for busy families or anyone who wants to save time and money on their meals. You don’t have to worry about going to the grocery store or meal planning. Instead, you can choose from a variety of delicious and healthy meals that will be delivered right to your door. 

Year Founded: 2011 

Founders: Bryan Ciambella, Dominik Richter, Luca Ranaldi, Thomas Griesel 

Total funding: $367.5m 


6. Hungry Panda (London, United Kingdom)


Founded in 2016, HungryPanda has quickly become a popular choice for those looking for an easy and convenient way to get authentic Asian food. 

The specialist food delivery platform has a selection of thousands of local Asian restaurants across ten countries, including Australia, Canada, France, New Zealand, the United Kingdom, and the United States. 

The company mainly caters to the millions of Chinese nationals and students studying abroad who are looking for a one-stop shop for Chinese food and grocery items. 

Year Founded: 2016 

Founder: Kelu Liu 

Total funding: $90m 


7. Impossible Foods (Redwood City, United States)

In a world of ever-changing diets and food preferences, one company is betting that its product will stand the test of time: Impossible Foods

The company makes plant-based meat substitutes that it says are indistinguishable from the real thing. And it’s not just vegans and vegetarians who buy the products — even meat-eaters say they’re impressed. 

Impossible Foods recently started selling its products online, making them more accessible to home cooks.  

Year Founded: 2011 

Founders: Monte Casino, Patrick Brown 

Total funding: $1.4b 


8. Dotpe (Gurgaon, India)

Dotpe is a new online platform helping brick-and-mortar stores across India launch online stores.  

The company offers ecommerce store templates in addition to an online payment system to make it simpler for Indian businesses to take payments.  

The company’s solution is one of the ways companies in India are attempting to benefit from the country’s booming ecommerce sector, which is expected to rise to $400 billion by 2030. 

Year Founded: 2021 


Total funding: $35.5m 


Final Thoughts 

As we move into 2022, there are a few ecommerce startups that are worth watching. The ecommerce companies mentioned above are innovating how we shop online and are poised for big things in the coming year. 

Do you want to work for a promising ecommerce startup company? 

Partner with a recruiter you can trust and will have your best interest in mind by working with Jarvis Cole. 

Jarvis are global leaders in ecommerce jobs recruiting and ecommerce recruitment services. We’ll help you find the best roles that meet your salary requirements and guide you through every step of the job interview process.  

Ready to make your ecommerce business goals a reality?  

Discover the latest ecommerce jobs and industry news by following us on LinkedIn.  

Get in touch with us today, and let’s work together to make your ecommerce business the success it should be.