Salesforce Commerce Cloud (SFCC) is a comprehensive ecommerce platform that provides everything businesses need to create and manage an online store. It offers many features, including shopping cart functionality, order management, product catalogs, and customer relationship management.
The platform integrates with various payment processing providers, shipping services, and marketing tools. This makes it an ideal solution for businesses of all sizes. Below are the main features and key capabilities ecommerce businesses can do with Salesforce Commerce Cloud.
What Is Salesforce Commerce Cloud?
Salesforce Commerce Cloud (SFCC) is a platform that enables businesses to create, manage, and execute digital commerce strategies. It is a scalable and cloud-based software as a service (SaaS) solution providing tools for managing digital experiences across all channels, including web, mobile, social media, and in-store interactions.
Additionally, it offers features for managing customer relationships and analyzing data to improve marketing efforts and sales outcomes.
We’ve discussed its benefits in our previous blog post, “The Benefits Of Salesforce Commerce Cloud For Your ECommerce Business.” You may want to check that out to get a quick rundown on how Salesforce can help your business.
Main Features of Salesforce Commerce Cloud:
Salesforce Commerce Cloud Digital
Salesforce Commerce Cloud Digital allows you to design responsive ecommerce websites with the help of popular tools, features, and mobile frameworks.
One of the best things about Commerce Cloud Digital is its social media integration tools. You can integrate your ecommerce website on social media channels which will help extend your target audience.
You can also improve your ecommerce store’s customer mobile experience through optimized mobile payment and search, reduce cart abandonment, and the option to create your own branded app.
Salesforce Commerce Cloud Endless Aisle
Make the purchasing process easier for customers and your employees by unifying shopping channels.
Salesforce Commerce Cloud Endless Aisle helps you provide personalized customer experiences by having your team members easy access to the customer database and information about online inventories.
Commerce Cloud Endless Aisle is great at highlighting deals and special offers in your online store to entice more purchases. Customers can also create shopping wish lists where they can place their desired items until they’re ready to buy.
With Salesforce Commerce Portals, you can quickly build custom portals, apps, and websites that will help you build long-term relationships with customers and increase brand engagement.
These portals can be designed to allow customers access to their account information and earn loyalty points.
Several ecommerce brands use Commerce Portals to build digital experiences for customers, such as delivering relevant content through social media and providing customers with learning materials one each stage of their purchasing journey.
Storefront Reference Architecture
Salesforce Commerce Cloud’s Storefront Reference Architecture gives you a powerful framework to build state-of-the-art ecommerce websites faster and more efficiently.
The feature includes more than 200 prebuild wireframes and ecommerce storefront designs, powerful integrations from Commerce Cloud Partner Marketplace, and ecommerce capabilities like promotions, merchandising rules, Artificial Intelligence, and more.
Customer-Centric Order Management
This Salesforce Commerce Cloud (SFCC) feature lets you automate the payment process, handle refunds and cancellations, and optimize your sold goods’ fulfillment and delivery process.
The platform’s Order Management feature also lets you accurately view inventory with a single source across all records and orders. Best of all, it enables customers to buy online or pick up goods in the store, warehouse, showroom, and even has curbside pick-up options.
Salesforce Commerce Platform
The Commerce Platform provides a number of templates, developer tools, and commerce Application Programming Interfaces (APIs) that allows non-programmers to create eCommerce websites.
Your commerce data can be connected across all digital channels, and you can use one platform to get data-driven insights on customer experiences.
Inside this platform is the Commerce Cloud Developer Center, where you can explore learning resources, custom apps, and solutions and read about the newest developments in the ecommerce industry.
MuleSoft Accelerator for Commerce Cloud lets you quickly integrate your external systems, such as Jira, ServiceNow, and SAP, into the Service and Commerce Clouds. Using the Heroku Solution Kits, you can also make a powerful retail mobile app.
Perhaps the best feature within the Salesforce Commerce Platform is Salesforce Einstein, a comprehensive and integrated set of Artificial Intelligence (AI) technologies for customer relationship management.
It has a plethora of uses for ecommerce businesses. Some include accurate predictions of customer purchasing habits, handling customer complaints and cases, creating personalized customer experiences, and automating search and category pages based on business information.
Salesforce Digital 360
Salesforce introduced Digital 360, a complete solution for marketing, ecommerce, and digital executives, in 2020. It lets business owners digitalize their brand-customer interactions and offer individualized customer experiences to transform their companies for today’s all-digital world.
Digital 360 combines key features of Marketing Cloud, Experience Cloud, and Salesforce Commerce. This gives ecommerce businesses the ability to streamline payments and increase security at checkout.
With only a few clicks, you can use Commerce Cloud Payments to add payment capability to your website. Thanks to Salesforce Commerce Cloud’s partnership with Stripe, no coding is required.
Your customers can pay with credit cards, mobile wallets like Apple Pay and Google Pay, or non-card methods with built-in fraud protection.
Salesforce Commerce Cloud (SFCC) can help your ecommerce businesses manage and grow sales with its many features and capabilities. With this platform, your businesses can improve customer experience, increase sales, and effectively manage operations. Implementing Salesforce Commerce Cloud can help you take your operations to the next level and boost your success in the ecommerce industry.
Want to take your ecommerce business to the next level? Jarvis can help!
Jarvis Cole is a leading Salesforce Commerce Cloud recruitment agency. We are global leaders in Salesforce Commerce Cloud recruitment and ecommerce recruitment.
Jarvis are the global leaders in Salesforce Commerce Cloud recruitment and ecommerce hiring services. We have successfully sourced and recruited expert Salesforce Commerce Cloud professionals for businesses of all sizes, ranging from startups to big corporations.
We help you find the right candidates to maximize the benefits of your business utilizing Salesforce Commerce Cloud.
Get in touch with us today and let us help you today to build your Salesforce Commerce Cloud team.