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As ecommerce continues to grow in popularity, so too does the demand for qualified ecommerce professionals. Ecommerce recruitment is becoming increasingly competitive as businesses compete for the best talent.  

But finding the best talent is tricky. Most ecommerce businesses suffer from lousy hiring, which results in ever-increasing costs. A study shows that 74 percent of organizations that made bad recruiting decisions lost a significant amount of money.  

To stay ahead of the competition, businesses need to be aware of the latest trends in ecommerce recruitment. Here are some of the most important trends to watch out for:  

Ecommerce Recruitment Trends #1: Gamification 

Many businesses are turning to gamification as a way to find the best candidates.  

Gamification uses game mechanics to engage and motivate people, and it’s proving to be an effective way to recruit candidates for ecommerce positions. 

One reason gamification is a rising trend in ecommerce recruitment is that it appeals to a younger generation of workers.  

The majority of gamers are Millennials and Gen Z, and they’re accustomed to using games for learning and leisure. A recent Consumer Insights study shows that 80% of Gen Z and Millennials would rather play a game than watch a movie or read a book. 

Gamification can also help businesses evaluate candidates more effectively.  

When candidates are engaged in a game, their true skills and strengths can be revealed. This makes it easier for businesses to identify the best candidates for ecommerce positions. 

Ecommerce Recruitment Trends #2: TikTok Recruitment  

While social media recruitment isn’t new and has become increasingly popular in recent years, businesses are putting more focus on social media platforms to reach potential candidates. 

Many ecommerce companies now use social media exclusively to find new employees. This is because social media is an effective way to reach a large number of people quickly and easily. 

Among the plethora of social platforms online, the recruitment industry is particularly taking notice of TikTok.  

According to Stephanie Lovell, head of marketing at startup hiring app Hirect, TikTok is a recruiting tool for Gen Z talent. “TikTok is going to be a huge primary source for them [recruiters] just because that’s where a lot of Gen Z are spending their time”, she says. 

Additionally, TikTok is poised to become the next major search engine. It is predicted that TikTok will overtake Google’s ad revenue by 2024. 

Ecommerce Recruitment Trends #3: Predictive Analytics 

In the recruitment industry, Predictive Analytics refers to the process of using data to make predictions about future employee behavior. 

Many factors can be analyzed when trying to predict a job candidate’s future behavior, including past job performance, employee engagement levels, and social media data.  

Recruiters and companies use predictive analytics to make better decisions about where to allocate their recruitment resources.  

For example, if there’s a particular skill set that is in high demand, predictive analytics can help identify which companies are most likely to be looking for employees with that skill set in the near future.  

Another use of predictive analytics in recruitment is identifying which candidates are most likely to quit the company.  

Ecommerce Recruitment Trends #4: Diversity Hiring Through AI

There is a lot of talk these days about the importance of diversity and inclusion in the workplace. Many companies are making a concerted effort to hire a more diverse workforce, and for good reason.  

A diverse team can bring a wider range of perspectives and ideas to the table, which can lead to better problem-solving and innovation. 

Artificial Intelligence (AI) is expected to play a critical role in diversifying the workplace in the future. A well-designed AI system can give an unbiased assessment of a candidate’s skills and talents, ensuring that any applicant that enters your hiring pipeline will have an equal chance of being hired.  

AI will also be used to spot prejudice in recruiting practices, job descriptions, and even performance reviews. 

Ecommerce Recruitment Trends #5: Remote Hiring Is Here to Stay

It’s no secret that the remote workforce is on the rise. According to a study, the number of people working from home is expected to double what it was before Covid-19. 36.2 million American workers will be remote by 2025. 

Naturally, with remote working in place, the hiring process has changed from face-to-face interviews to video call interviews. Companies can now recruit employees and interview candidates without ever meeting them in person. 

The pros of remote hiring are many. For one, it’s a great way to save on office space and overhead costs. It also allows for a more diverse pool of candidates, as people from all over the world can apply for jobs.  

And finally, it’s a great way to test out potential employees before making a commitment to bring them on board full-time.  

Ecommerce Recruitment Trends #6: Natural Language Processing (NLP) 

More companies are turning to natural language processing (NLP) to help with the recruitment process. 

NLP is a form of artificial intelligence that enables computers to understand human language. Voice assistants like Siri or Alexa use natural language processing (NLP) to decipher what you have said. It is used to perform tasks such as translation, information retrieval, automatic summarization, and relationship extraction. 

This technology can be used to automate the screening process by analyzing resumes and extracting key information. It can also be used to identify keywords and phrases that are relevant to the position being filled.  

By using NLP, companies can save time and money while still getting the best possible candidates. 

Ecommerce Recruitment Trends #6: Digital Onboarding for Employees 

New hires are constantly seeking a seamless experience, and companies are doing everything they can to provide it by offering digital onboarding. Paperless onboarding processes will become the norm in the near future. 

By providing new employees with a smooth onboarding experience to your company, you can help them feel more comfortable and prepared to start their new job. This also allows you to showcase your company culture and values, which can be a major factor in attracting top talent. 

There are many ways to create a digital onboarding experience for employees. One popular approach is to create a custom website or microsite specifically for new hires.  

This can include videos, images, and interactive tools that introduce new employees to a company’s history, products, services, and culture. Some companies are turning to social media platforms like Twitter or LinkedIn to introduce new employees to the team and share insights about their business. 

Ecommerce Recruitment Trends #7: Hiring and Retaining Gen Z 

Gen Z employees and ecommerce companies are a match made in recruitment heaven.  

As digital natives, members of Gen Z are more tech-savvy than previous generations, more comfortable shopping online than any other generation, and prefer to work for companies that provide them with the latest technologies. 

This is good news for ecommerce businesses, which are constantly in need of talent that can keep up with the latest trends and technologies. 

Final Thoughts 

Ecommerce recruitment is changing rapidly as technology advances. Recruiters and companies need to be aware of these future trends in order to stay ahead of the competition and find the best candidates for their open positions.  

By being proactive and knowledgeable about these trends, they can ensure that they can find the best candidates for the job and continue to grow their ecommerce business. 

Are you looking for the right people to join your new ecommerce business? Jarvis Cole can help! 

Jarvis are the global leaders in ecommerce recruitment and ecommerce hiring services. We have successfully sourced and recruited expert ecommerce professionals for businesses of all sizes, ranging from startups to big corporations. We help you find the right candidate for the job.  

Get in touch with us today, and let’s work together to make your ecommerce business the success it should be.