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As businesses move towards web-based solutions, they are turning to front-end technologies like HTML5 and CSS3 to create sleek and user-friendly interfaces. Not only is this trend providing a better user experience, but it’s also driving business growth.  

By using innovative front-end technology, ecommerce businesses can create more engaging websites that turn browsers into customers. Consequently, these technologies are essential for any business looking to stay competitive in today’s market. 

Understanding Front-End Technology

Front-end technology is a set of technologies used in developing the user interface of web applications and web pages. Developers create the design, structure, animation, and every other aspect of a website or app using front-end technology tools. 

It plays a key role in capturing user attention and encouraging them to take action. When your website or app’s front-end works seamlessly, visitors will enjoy their experience and recommend it to others. 

As a result, ecommerce businesses that want to improve user engagement, efficiency, interactivity, and design of their website or app cannot afford to downplay the significance of front-end technology.

Benefits of JavaScript and HTML for Ecommerce Businesses  

In the world of front-end technology, developers use many languages and library stacks to create websites and apps. These vary from application to application. However, there are three generic languages understood by all web browsers: HTML, CSS, and JavaScript. 

Since CSS relies heavily on HTML, we’ll only discuss the advantages of using HTML and JavaScript on your ecommerce business website.  

JavaScript is not as difficult to learn as other coding languages. It is flexible and works inside scripts alongside other coding languages like Perl and PHP. It can also bring your work to life using interactive graphics or animations. 

JavaScript is used in a variety of ways on Node.js servers. You can create a whole JavaScript app from front to back using only JavaScript if you bootstrap Node.js with Express (the online application network), use a document database like MongoDB, or use JavaScript on the front-end for clients. 

On the other hand, HTML-compliant websites are better for SEO. HTML provides the best base for improved SEO and higher SEO ranks, which results in more people reading your content.

Benefits of UX Design for Ecommerce Businesses

One aspect of front-end technologies are tools in front-end design, a field that combines design and engineering. It involves creating the presentational JavaScript, HTML, and CSS code that make up a user interface (UX). 

User Interface (UX) principles and design are two of the most important aspects of creating a successful website or application. By focusing on the user’s experience, businesses can ensure that their product is easy to use and provides a positive customer experience.  

Poor UX design can lead to a negative reaction from users, resulting in lost sales and a decrease in customer loyalty. Good UX design, on the other hand, can help ecommerce businesses attract new customers and keep them coming back for more.

Why You Need Front-End Developers in Your Business

A front-end developer’s primary role is to make sure that website visitors can easily interact with your website page. Everything you see, click on or use while visiting a website is the result of the efforts of a front-end developer. 

While back-end developers handle all the behind-the-scenes work that makes your website function, front-end developers are responsible for the look and feel of your website. They design and code the user interface, making sure it is easy to use and looks great.  

Front-end developers also help set your website apart from other businesses. They also provide finishing touches like animations and unique web graphics. 

Final Thoughts

Front-end technology is a driving force behind business growth. It enables companies to reach new customers and increase sales. By using the latest technologies, your ecommerce business can improve customer experience and boost your bottom line. So, if you want to grow your business, consider investing in front-end technology. 

Do you need a talented front-end developer to improve your ecommerce website or app? 

At Jarvis Cole, we help companies find the best ecommerce talent. 

Jarvis are the global leaders in ecommerce recruitment and ecommerce hiring services. We have successfully sourced and recruited expert ecommerce professionals for businesses of all sizes, ranging from startups to big corporations. We help you find the right candidate for the job.  

Get in touch with us today, and let’s work together to make your ecommerce business the success it should be.