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Almost any business can benefit from having a social media presence, but ecommerce businesses have an especially great opportunity to use it. With over 3.5 billion users globally, social media is a powerful tool that you can use to reach a large audience with minimal effort. 

When used correctly, it can help your ecommerce business connect with potential customers and create a community of engaged users. But it’s essential to use social media correctly in order to achieve maximum results.  

The following tips will help you promote your ecommerce products on social media and get the most out of your marketing efforts. 

1. Raise Awareness About Your eCommerce Products

The more people who know about your ecommerce business, the more your potential customers will be.  

According to a study, 59% of the world’s population uses social media, and the average use is 2 hours and 29 minutes per day. 

Having a presence where your target audience is already spending time in will help you convey your branding message to more people. 

Almost all social platforms allow you to customize the appearance and content of your business profile. You can add relevant product information in the bio or About section of your profile, create a custom username, change the profile and header picture, and some even let you change the display colors of your profile. 

2. Create Helpful and Engaging Content for Your eCommerce Products

One of the best things you can do when promoting your ecommerce products is to create helpful and engaging content. This will show potential customers that you understand their needs and can provide them with valuable information. 

When creating content, focus on the benefits of your products and how they can help solve customer problems. Share blog posts, infographics, images, and other people’s content that’s relevant to your products. You should also highlight any unique features of your ecommerce products.  

In addition, you should make your content easy to read and understand. Be sure to include a short description of why you are sharing it and how it relates to your product when you share other people’s content. 

You’ll be more likely to win their business by providing potential customers with helpful information. 

3. Explain How to Use Your eCommerce Products

People expect to find solutions when they purchase a product or service. However, simply talking about your ecommerce product isn’t enough. People are inundated with content and advertisements online.  

Instead, you should use social media to show people how your ecommerce product will solve their problems. There are many ways you can explain your ecommerce products on social media, including the following: 

  • Share how-to or explainer videos about your ecommerce product 
  • Showcase customer reviews 
  • Share attractive infographics about your ecommerce product  
  • Offer a downloadable step-by-step user guide 
  • Host a product webinar or live event and invite potential customers on social media to join 

The more you educate people about your product’s possible solutions, the more likely they’ll buy from you. 

4. Partner with Niche Influencers

One of the best ways to promote your ecommerce product on social media is to partner with influencers who already have a following in your target market.  

By partnering with influencers, you can tap into their existing fan base and get your product in front of more potential customers. 

There are a few things to keep in mind when partnering with influencers.  

  1. Make sure that the influencer is a good fit for your brand and that their followers are likely to be interested in your product.  
  1. Negotiate fair compensation for the influencer. They should be paid for their time and effort, but you don’t want to overpay and risk alienating their followers. 
  1. Be prepared to offer incentives that will motivate the influencer to promote your ecommerce product. Some incentives you can offer are gift cards, discounts, premium content access, or free subscription plans.

5. Run a Social Media Contest or Giveaways

Contests and giveaways are great ways to increase brand awareness and engagement on social media. Many ecommerce brands use them to recruit new customers and encourage existing customers to use their products in exciting ways. 

Take, for example, Designer Shoe Warehouse (DSW), which had one of the most successful social media contests in 2021.  

DSW asked people to post a TikTok video of their best dance moves to the tune of Footloose and use the hashtag #DSWCutLoose. Ten winners received a $200 gift card. With a mere $2,000 investment in prizes, the social media contest earned DSW more than 7.5 billion views on TikTok. 

To run a successful social media contest or giveaway, choose a prize that will appeal to your target audience and ensure the entry requirements are simple and easy to follow. 

Then, create compelling content to accompany your giveaway. Don’t forget to use engaging hashtags to promote your contest or giveaway. 

6. Run Social Media Ads for Your eCommerce Products

Social media advertising is a great way to reach more people with your content. You can target ads based on interests, demographics, and even behaviors. 

Social ads are generally affordable and can be an effective way to reach hefty ROI goals with a limited budget.  

However, social ads aren’t foolproof. Even massive ad spending can end with no return on investment. Minimize the risks by implementing a paid social media strategy before running an ad campaign for your ecommerce products. 

Final Thoughts

Promoting your ecommerce products on social media can be a great way to reach new customers and grow your business.  

By creating engaging content, building relationships with influencers, and running targeted social media ads, you can reach a wider audience and generate more leads for your SaaS business. 

Want to take your social media marketing to the next level? Jarvis Cole can help! 

It’s easier to save time and find the right social media specialists for your team with Jarvis Cole. 

Jarvis is a global leader in ecommerce recruitment and ecommerce hiring services. We have successfully sourced and recruited expert ecommerce professionals for businesses of all sizes, ranging from startups to big corporations. We help you find the right candidate for the job.  

Discover the latest ecommerce jobs and industry news by following us on LinkedIn.  

Get in touch with us today, and let’s work together to make your ecommerce business the success it should be.