An ecommerce job can be a great way to use your creativity and business skills to make a real impact in the world. It’s an extremely rewarding career, but it takes more than just a love of online shopping to be successful. If you’re looking to start or further your ecommerce career, below are the top eight skills you’ll need to succeed.
eCommerce Job Skill #1: Content Writing and Copywriting
The ability to write compelling, informative, and keyword-rich copy that speaks to the needs of your audience is a key skill in any ecommerce job.
eCommerce content writing and copywriting involves crafting product descriptions, blog posts, articles, whitepapers, sales video scripts, social media copy, and more. You will need to have a keen understanding of the latest trends in online shopping and a knack for writing persuasive copy that can sell.
If you’re interested in becoming an ecommerce content writer or copywriter, you should have a portfolio of your work to showcase your writing skills. You should highlight your B2C writing samples in your resume since most ecommerce brands are business-to-consumer (B2C) companies.
eCommerce Job Skill #2: Customer Service Skills
Good customer service is essential for any ecommerce business that wants to retain customers and grow.
By providing excellent customer service, you can create advocates who will spread the word about your ecommerce business’ products or services.
There are many ways to provide good customer service, but some of the most important include being responsive, offering help and support, being friendly and professional, and following up after a purchase is made.
eCommerce Job Skill #3: Email Marketing
While almost all types of businesses use email marketing, the ecommerce industry is highly dependent on it. Roughly 80% of ecommerce businesses rely on email as their primary channel for customer acquisition and retention.
Email marketing is one of the most in-demand skills for an ecommerce job. It’s a great way to connect with customers and promote a brand’s products or services. Here are a few things you should know about email marketing:
- Make sure your subject line is clear and concise. This is the first thing people will see, so make it count!
- Keep your email content relevant and interesting. Nobody wants to read a boring email, so make sure yours stand out.
- Use images and videos to break up the text and add visual interest.
- Use calls to action to encourage people to take the next step, whether visiting your website or making a purchase.
eCommerce Job Skill #4: Marketing Automation
Marketing automation is the process of using software to automate marketing tasks and workflows. This can include everything from email marketing and social media campaigns to targeted ads and customer segmentation.
By automating these tasks, you can free up your time to focus on other aspects of your ecommerce job.
While some may think that marketing automation takes away the personal touch, it can actually help you create more personalized experiences for your brand’s customers. You can easily tailor your marketing messages when you understand your target audiences’ needs and preferences.
eCommerce Job Skill #5: Sales Skills
Sales skills are more important than ever in today’s competitive ecommerce industry. These skills include building relationships with customers, identifying customer needs, and closing sales.
Whether you’re selling products or services, convincing others to part with their hard-earned money takes a certain finesse. No matter what type of ecommerce business you’re in, here are some essential ecommerce sales skills to know:
- Build relationships with customers. You should demonstrate your ability to build rapport and trust with customers. You should also be able to communicate effectively with customers via email, chat, and phone.
- Identifying customer needs. You should be able to ask probing questions and listen carefully to customer responses in order to identify unmet needs. Once needs are identified, you should be able to present solutions that meet those needs.
- Sales Closure. You need to overcome objections, persuade customers to make a purchase, and effectively close a sale.
eCommerce Job Skill #6: Search Engine Optimization
One of the most important skills needed for success in eCommerce is search engine optimization (SEO).
SEO is the process of optimizing a website for Google’s search engine to earn higher web traffic levels and improve the website’s visibility.
To be good at SEO, you need to have a solid understanding of how Google’s algorithms work and how to utilize keywords effectively. You also need to be able to constantly adapt your strategies as Google makes updates to its algorithms.
If you’re looking to start a career in ecommerce or move up in this field, brush up on your SEO skills and make sure you can confidently talk about your experience with potential employers.
eCommerce Job Skill #7: Web Design
Web design or graphic design is one of the most in-demand skills in the ecommerce industry.
Web designers are responsible for creating and maintaining websites. They must have a strong understanding of graphic design principles and be able to use various software programs to create digital media.
Those interested in an ecommerce career in web design should have a portfolio of their work to showcase their skills. They should also be able to communicate effectively with clients and team members.
eCommerce Job Skill #8: Graphic Design
In addition to web design, ecommerce businesses are also looking for employees with skills in graphic design.
Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers.
Like web designers, graphic designers must have a strong portfolio of their work. They should be proficient in industry-standard software programs and have excellent communication skills.
If you are hoping to land an ecommerce job, brush up on your persuasive writing, customer service, email marketing, marketing automation, sales, search engine optimization, web design, and graphic design. These eight skills will help you land and succeed in an ecommerce job.
If you need help establishing your ecommerce career, Jarvis Cole can help!
Jarvis are global leaders in Headless Commerce jobs recruiting and ecommerce recruitment services. We’ll help you find the best roles that meet your salary requirements and guide you through every step of the job interview process.
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