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Are you an eCommerce business owner looking to give your products the attention they deserve? Writing effective descriptions for your eCommerce products is essential to growing sales and increasing brand awareness. With the right descriptions, you can create a compelling narrative that helps potential buyers overcome objections and convert into paying customers. 

Writing great product descriptions can be challenging, but with a few tips and tricks, you can improve your writing and create compelling product descriptions that will draw in potential buyers

1. Identify Your Potential Buyer

Identifying your audience is essential to writing better product descriptions for your eCommerce business. Knowing who you are targeting will help create content that resonates with the right people and increase your sales.  

The first step in identifying your target market is to think about who would be most likely to purchase your eCommerce products– what kind of customer needs this product? What kind of problems are they looking to solve? Don’t forget to consider factors such as the age, gender, location, and income level of your potential buyer. 

In addition, get to know their interests and needs by researching what products they already purchase online or offline. It’s also helpful to review customer feedback from surveys or social media conversations about similar items for more insights into what kind of descriptors will resonate with them. 

2. Write For Your Audience

Once you’ve identified your target audience, it’s time to focus on addressing their needs and wants. Use words they can relate to when describing your eCommerce products, such as casual slang or technical terms, depending on the demographic of your customer base. Show them why this particular item is best suited to meet their needs, using strong adjectives that convey quality and value for money. 

Additionally, include relevant keywords associated with your eCommerce products, so they appear more easily in search engine results. 

3. Include All Relevant Product Information

One important factor in creating effective descriptions is to include all relevant product information. Doing so gives readers the details they need to make an informed buying decision. 

They must clearly explain what the product does, how it is used, and other important details. For example, someone looking at a hiking backpack will want to know how much gear it can hold, how much it weighs, and whether it’s waterproof. People may need to know about allergens or materials used in other products. 

When crafting product descriptions, use a combination of short sentences and bulleted lists to provide key facts about each item, such as its size, color, weight, or other qualities. Also, be sure that all information is accurate and up to date, so there are no surprises when customers receive their orders. 

4. Entice With Benefits

While product features are important, benefits are what really excite shoppers. Benefits are what customers want out of those features; they explain how the eCommerce product will improve the customer’s life in some way.  

For example, instead of simply noting that a laptop has an Intel Core i5 processor and 8 GB RAM, highlight how this technology would enable faster performance for heavier computing needs such as video editing or gaming.  

Try to be as specific as possible when writing benefit-oriented copy. The best copy establishes an emotional connection with the reader by expressing why they need the item in question. 

5. Make Your Description Scannable

When writing product descriptions, it’s important to remember that customers want to quickly understand what they’re buying and why they should purchase it. Research shows that people are more likely to scan a webpage than read every word. 

Keep your descriptions scannable using bullet points or short sentences instead of long blocks of text. Lists work well for features and specifications, whereas benefits and highlights can fit into a short paragraph. Make use of a larger font for the product name. 

Most importantly, leave plenty of white space to make your eCommerce product descriptions more scannable. 

6. Convince With Social Proof

Social proof, such as customer reviews and ratings, can be used as an effective tool to improve product descriptions for any eCommerce business. According to a survey, 87% of customers read online reviews, and 79% trust reviews as much as they would a recommendation from friends or family.  

This honest feedback can dispel customer doubts and answer questions about how the product works, fits, or tastes. They also help potential buyers gain confidence in their purchase decision because they have an understanding of real people who have already bought the product or used the service.  

In your writing, highlight positive feedback from existing customers as much as possible. It adds credibility and provides insight into how well-received the product or service has been by other people who have previously purchased it. 

7. Use Relevant Keywords

One of the best ways to increase the visibility of your eCommerce business is to optimize your product descriptions with relevant keywords.  

Using specific keywords in your product descriptions helps you rank higher in search results and help drive traffic to your eCommerce website.  

Before writing, conduct keyword research to find out what words and phrases people use to find products similar to yours.  

Think of words or phrases that customers might use when searching for products like yours online – these should be included in each description and any other related terms that describe the unique features and benefits of your eCommerce products. Also, make sure these keywords fit naturally into the text.  

Final Thoughts

Writing compelling product descriptions for your eCommerce business is a great way to attract customers and drive sales. Understanding your customers needs and using the right language to describe products can be the difference between success and failure.  

Want to take your eCommerce business to the next level? Jarvis Cole can help! 

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