Magento, also known as Adobe Commerce, is one of the most popular ecommerce platforms in the world. Millions of small and large businesses use it to power their online stores. Magento, also known as Adobe Commerce, is constantly evolving, and new features and trends are always emerging. This article will look at some of the most important Magento trends to follow from 2022 to 2023.
1. Artificial Intelligence (AI) and Chatbots
Using Artificial Intelligence and chatbots will continue to be a rising trend beyond 2022.
Due largely to the Adobe acquisition, Magento has gained better machine learning power from AI and predictive analysis.
This means that Magento’s AI-enabled chatbots can easily replace customer support representatives and address customer inquiries in the same way humans do. It can identify customer questions and behavior and give relevant information.
On the other hand, Artificial Intelligence (AI) can be used to study customers’ behavior and buying patterns from prior purchases, which then directs them to a product they are most likely to buy. Magento offers a variety of AI extensions that you can integrate into your online store.
2. Livestreaming and Live Selling
With live selling and Livestream shopping, customers can get demonstrations of products and services that will help them visualize the items and get immediate answers to their questions.
It has become so popular that live streaming viewership in North America and Europe boomed tenfold over the last two years as a direct result of the pandemic. The US market alone is expected to reach $25 billion by next year.
So, it comes as no surprise major ecommerce platforms, including Magento, are investing in this ecommerce trend.
Magento recently provided live streaming features to its online store owners. One of the most popular is Facebook Livestream for Magento 2, which shows live videos from an online store’s Facebook page on the Magento website.
3. Voice Search Optimization
Voice-based searches have become popular among internet users thanks to the popularity of voice assistants like Alexa, Siri, and Google Assistant. By the end of 2022, it is expected that voice shopping will account for nearly $40 billion in the United States.
Magento allows store owners to optimize their ecommerce website with voice search. Such extensions can be found in the Magento marketplace or customized specifically for a shop upon request.
Following the trend, ready solutions for Magento-powered stores began to appear. One of the examples is Tappy, a voice assistant shown on the Magento website’s Innovations Lab.
Also, remember that Magento is easily linked with Amazon, eBay, and other online retailers, allowing Magento store owners to utilize Amazon Echo and other similar devices fully.
4. Social Media Integration and Social Selling
Facebook, Twitter, LinkedIn, and other social networking sites have become the most popular platforms for marketing. As a result, social selling has become a huge trend in eCommerce, with companies using it to boost sales and profits.
With Magento, social media integration is available, allowing you to increase your revenue and boost your page ranking on search engine results.
5. Push Notifications
Push notifications are short messages you send to new or current customers to inform them about your brand or encourage them to interact with it. These notifications not only keep consumers informed about discounts, special offers, and new items but also help establish a strong relationship with them.
You can hire a Magento developer to set up the push notification feature and use it to send out frequent notifications to your customers.
Pop-ups can also be used for the same reason on your website. The exit-intent pop-up is an effective technique to engage customers. Push notifications and pop-ups are both effective ways to grow your consumer base.
6. Augmented Reality and Virtual Reality
Augmented Reality (AR) and Virtual Reality (VR) are making an impact in ecommerce, particularly in changing how people purchase online.
Online customers can use AR/VR to virtually test items or take a virtual tour to check positions, placements, or fixations.
Customers can, for example, take a virtual tour of a table to see how it will look in various settings. Customers can select the correct table based on their observations of various tables in a particular position or location.
AR/VR are innovative web development technologies, and incorporating them into your Magento eCommerce business can improve the user experience and allow customers to visualize products. This is especially useful for clothing retailers since shoppers can virtually try on shirts or other items before purchasing them.
7. Parallax Scrolling
Parallax scrolling is a cool design concept you might have seen when browsing websites like Gucci and Tag Heuer. It refers to the appearance of design elements moving independently of one another. Its first use was in video games, and now it’s part of Magento eCommerce platform.
As a user scrolls down or sideways on a page, parallax scrolling is a user-controlled design commonly sprinkled with moving photos, videos, and interactive content.
Parallax scrolling improves user experience. It is often used on ecommerce websites to show items in better context and guide customers through a predetermined content flow. It turns the website into a storytelling piece for products or services.
Final Thoughts
The eCommerce landscape is constantly changing, and Magento is no exception. If you have a Magento-powered online store, consider following these trends to stay ahead of the competition and make the most of Magento’s capabilities.
But what if you’re just a business owner with no technical know-how? You know your time is better spent focusing on growing your business, not worrying about the complexities of Magento development.
Choosing the right Magento developer to build your eCommerce store is all about striking the right balance between a slew of variables. There is no silver bullet, but given the intricacies of Magento development, there is always a candidate that best meets your demands.
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